Saturday 15 October 2011

What is design for print? Stock considerations

Stock considerations


Coated paper

Paper with a clay or other coating applied to one or both sides is coated paper. Coated papers are available in a gloss, silk (sometimes called satin) or matt finish and are used for projects requiring a fine finish, which is why coated paper is sometimes referred to as 'art' paper. Coated paper generally produces sharper, brighter images and has better reflectivity than uncoated paper. Coated paper is used to print brochures, leaflets & posters and a wide range of design for print formats, especially high volume print runs.

Uncoated

Paper that does not have any kind of coating applied is uncoated paper. Through not having a coating this stock is not as smooth as a coated page. Uncoated paper is available in many different finishes, colours, and weights and is generally more absorbent than coated paper. Premium quality uncoated paper is used for business stationery, and commonly used in laser printers. Uncoated stocks are also used as an alternative or in conjunction to coated stocks in a wide range of design for print disciplines.Uncoated papers are available in a range of finishes:

Wove

Paper made on a closely woven wire roller or mold and having a faint mesh pattern. Wove is a popular sheet for stationery and book publishing. Wove is a premium quality paper with a uniform surface, not ribbed or textured like laid paper.

Laid

Laid paper is a premium quality paper with a textured pattern of parallel lines, similar to hand made paper. Commonly used for business stationery.

Bond

An economic, uncoated wove paper, often used for copying or laser printers. A higher quality bond stock can be used for letterheads.


Sample quotations

A3 poster 
297mm wide x 420mm high 
Folded to 4 page A4 brochure/booklet 
Printed 4 colour process on 170gm silk (both sides) 
Spot UV varnish on 1 side 
Quantities: 100 & 200 
Costs: 445.00 + VAT (Run on : 15.00)

A3 poster 
297mm wide x 420mm high 
Folded to 4 page A4 brochure/booklet 
Printed 4 colour process on 135gm uncoated (both sides) 
Die-cut shape (1 corner into a shape) 
Quantities: 100 & 200 
Costs: 348.00 + VAT (Run on : 15.00)

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