Monday 3 October 2011

Task 2 - Branding & Identity

CMYK


Spot Colour


Immerse

Modern and contemporary identity for Immerse using just 1 spot colour which is references in the stock for the mailer and the underside of the business card. The logo is minimal, solely consisting of type with an increased tracking, reflecting the limited colour scheme and overall aesthetic.








1 Degrees

1 Degrees uses a minimal aesthetic and colour scheme with the logo simply consisting of the number '1' in black and a blue circle representing the 'degrees' aspect. These colours are found throughout all of the promotional materials therefore adding consistency. The white stock highlights the vibrant colours and keeps the text clear and legible.


Source: behance.net







Monochrome

Foreign Policy Design Group

By using recycled colour paper, the designer has achieved a vivid and bold brand without the use of printed colour. The black works effectively on all colours of stock therefore keeps costs down, especially through the use of ink stamps. 





Room 11 Architects

Sophisticated and professional branding using a structured pattern design throughout the entirety of the printed materials. The monochrome colour scheme enhances this and adds a sleek and contemporary aesthetic.




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