Thursday 26 May 2011

Toyota Icons

An icon of each Toyota model by Always With Honor, used on Toyota.com's 'Build Your Toyota' section. Using simple shapes and black silhouettes, he has reduced the shape and design of a car to its bare minimal form. However, you can easily distinguish between the models, despite only a slight variation between them all. The icons are simple enough to be reduced and enlarged to any size without reducing its quality meaning it can be applied to a range of outcomes - not just for the web.




Vermont Illustrations

A self initiated project by Always With Honour, these illustrations are in relation to the designers home town of Vermont. The sharp angles add character and differentiate these designs from any other. There is limited shading, keeping the illustrations minimal and simplistic. Although self initiated, the possibilities in which these illustrations can be used is endless - personal identity branding, tourism etc.


Tilt Branding

TILT design entire spaces to bespoke furniture, creating inspiring atmospheres that change the way people interact with each other. Working with their existing logo, the tweaked identity was then carried through to stationery, print collateral and website. Although the design is minimal, it is clean and concise and is reduced to its bare minimum form. The use of negative space adds immensely to the aesthetics and when printed onto card (in the form business cards), it enhances it even more - especially with the use of letterpress.







Translations

Identity for an exhibition entitled 'Translations'. I love the way the design itself needs to be 'translated' in order to read what it says. Individual letters are rotated at different angles - in both the title and the body copy making it more difficult to decipher. As a result, however, it keeps you engaged and offers a 'challenge'. The blue is striking and the use of negative space immediately attracts the eye. The type is referenced on the back, also, with a list of those exhibiting work.




Wednesday 25 May 2011

The Philosophy of Andy Warhol

I love the use of subdued colours on light brown stock - it gives a sense of authenticity and is reminiscent of the era in which Andy Warhol is famous for. This is reflected in the choice of type, also - a striking, 'retro' (hate that word) feel bold font.







Source: wangzhihong

International Academy Traunkirchen

The combination of sans serif type and landscape photography works perfectly in this branding for the International Academy Traunkirchen. They intended to implement the integration of sciences, the building and the landscape of the location which I believe has been addressed effectively. By limiting the aesthetics and reducing the application of form, they have resulted in a branding which is modern and succinct









Source: behance.net

Venice Biennale


The Venice Biennale is the worlds most exciting visual arts event that takes place once every two years in Venice, Italy. The 53rd International Art Exhibition, curated by Daniel Birnbaum, comprised works by over 90 artists from all over the world. The assignment was to create a new strong visual identity that would communicate the theme‚ Making Worlds. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest. 

By dissecting flags from around the world, they have created a series of colours and shapes which can be applied to a wide range of outcomes - a brand new visual identity created solely from existing imagery. The colours are vivid against the grey stock and immediately create interest. As there is no type on the cover, the content is initially ambiguous making the user/reader explore the content inside to find out more information.





Source: stockholmdesignlab.se

Chalk Lettering






Office Opening Party Invitation

Very unusual composition of laying lettering in varied point sizes and rotations. However, this results in an engaging flyer/poster due to the striking placement and fitting of the content. It doesn't conform to a stereotypical grid (though this can be argued) but instead forces the viewer tor read the piece in a way they have never done before.


InDesign Brief Inspiration - The Rumpus Room

As part of The Rumpus Room branding by Bibliotheque, they took portrait photographs where the subjects are stood against a vivid colour backdrop to coincide with their logo.







Tuesday 24 May 2011

Hyper Island Statistics

"Hyper Island statistics on a wall" - great use of stop motion combining hand drawn type and image. The camera focal point changes throughout as the facts and statistics appear somewhat randomly and therefore keeps you engaged.

Directv HD



French Paper Company


Source: csadesign

IBM

Paul Rand’s popular Eye-Bee-M poster, a type of word puzzle known as a rebus that uses pictures to represent letters, was created in 1981 in support of IBM’s motto, THINK.



Source: IBM

The Department Store Branding






Friday 13 May 2011

Speaking from Experience - Icons by Celeste Prevost

Some minimalist icons designed by Celeste Prevost for various means. The designer focuses on simplicity throughout, focusing on the important characteristics an object needs to have and reducing it to a bare minimal form.


The Shoppe
Icons for The Shoppe, a cupcake and cereal bar that also sells a variety of design goods. Icons were used throughout the cafe as signage and on a variety of collateral materials. Bright and vivid, these icons reflect the positive and upbeat persona/personality of the shop.








Thymes Essentials 
Extended Thymes existing product line, Essentials, into a series of kits that combined several products to enhance everyday experiences. Icons created to represent each product's use and benefits.






NYT Magazine
Icons for New York Times Magazine's 9th Annual Year in Ideas print and online editions