Saturday, 8 October 2011

Task 3 - Branding & Identity

Space 150 Business Cards

Space 150 - a digital design agency - update their identity every 150 days and for their 26th version, they decided to use a multitude of print finishes consisting of the following. I'm surprised the outcome doesn't look too cluttered despite the overload of print techniques.

  • Custom triple layer stock (black with white middle)
  • Black foil on logo side
  • Letterpress printed metallic ink on the info side
  • Die cut with 'snake bite marks'

Source: beastpieces.com




1882 Branding

Emily Johnson is a ceramist and designer who has followed in the steps of her forefathers who founded the Johnson Brothers in 1882. Her exhibition entitled “Boned in England - 200 White Lights” is a collection of repeat Fine Bone China Lights hand crafted in the North Staffordshire Potteries. The design focuses on the heritage of the family brand brand by referencing the date of origin. This logo is printed in white foil which is a reflection on the nature of her products. The minimal approach is sleek, straight forward and professional.

Source: http://pentagram.com/en/new/2011/09/new-work-1882.php




L'abattoir restaurant branding

Branding and stationery for L'abattoir - a french restaurant situated in Vancouver. The modern and subdued identity is referenced throughout all of its promotional materials and website but is also reflected in the restaurants interior (images on its site here). The use of blind embossing creates a minimal yet sophisticated aesthetic.





Mama's Sauce business cards

Print: Letterpress
Stock: French Paper, Muscletone Black, 140 lbs and Crane, Lettra, Flourescent White
Colour: 1 spot






Marcos and Trump

Sophisticated branding for Marcos and Trump - a vintage and designer wear boutique. The gold foil block on black card stock adds a sleek aesthetic.



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