Based on the terminology and examples introduced during this session, extend your awareness of the diversity of print production methods in relation to professional design practices discussed. See how this impacts on what you have learnt so far and how it might affect your personal interpretation of print issues around the 4 core areas below.
- Branding and Identity
- Packaging and Promotion
- Publishing & Editorial
- Information & Wayfinding
It is important that you identify and evaluate unfamiliar products, contexts and functions of design for print as this will help you to develop a broader and more informed understanding of the specialist nature of print production.
Research Sources / Further Information
LOOK AT: How the Pantone Matching System (PMS) works. What exciting alternatives different stock/substrates can provide in terms of options. How you might collaborate/interact with specialists. How the same problem might be solved in different ways.
The Art of Lynda.com
Print method: Digital offset / Indigo
Paper stock: Mohawk Premium Digital, Neon White 100 lb Text
Colours: Digital 6-color
Binding: Hardcover Modified Coptic stitch binding
Finishing: Embossed cover
A wide range of print processes results in a hefty price tag - $40000 for just 500 copies (apparently). This is a 242-page coffee table book featuring 100 of the best illustrations created exclusively for Lynda.com’s line of self-paced educational CD/DVD-ROMs.
Source: underconsideration.com
Australian Centre for Photography
The brochure unfolds in three stages, encouraging active participation through a discovery experience. The colour range is visually engaging and the photographic imagery hidden behind the colour stock adds interest. The design is printed on a 1 page, satin coated stock (150gsm) therefore reducing the cost.
"We discovered that folding a single sheet of paper in two directions can cause issues with bulging as you are folding against the grain. Also with text running across the folds, we wanted to ensure there was no cracking in the print. We made fine adjustments to the knife and the stock to minimise this. It took a brave printer to take the job on board as all brochures must be meticulously hand folded. In the end it was all worth it as the brochure has worked extremely well for the client."
Source: messy.com.au
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