The Venice Biennale is the worlds most exciting visual arts event that takes place once every two years in Venice, Italy. The 53rd International Art Exhibition, curated by Daniel Birnbaum, comprised works by over 90 artists from all over the world. The assignment was to create a new strong visual identity that would communicate the theme‚ Making Worlds. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest.
By dissecting flags from around the world, they have created a series of colours and shapes which can be applied to a wide range of outcomes - a brand new visual identity created solely from existing imagery. The colours are vivid against the grey stock and immediately create interest. As there is no type on the cover, the content is initially ambiguous making the user/reader explore the content inside to find out more information.
Source: stockholmdesignlab.se
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