Brief 2 - Noma Bar

As inspiration for the cover illustrations and imagery within the film magazine, I looked into some of my favourite designer and illustrators. Noma Bar is a particular favourite due to his clever use of negative space to create simple yet striking imagery. The compositions are clean, balanced and his subtle use of colour only enhances his designs. I could potentially use a similar process within my own designs, possibly selecting a featured film to focus on or aspects of a particular genre, for example.

Noma Bar

P/R/D - Edge board

Edge board by Maud Design

Great concept which is utilised well throughout all the materials - the fold in the letterhead and the boards themselves. The wood compliments the white stock brilliantly and the use of wood within the business cards creates real impact.

Source: maud.com.au

P/R/D - Binding

As I intend to create a publication using screw binding, potentially with wood or greybeard forming the cover and back, I need to think how I can create a hinge... I could cover it with buckram but this would defeat the point of using raw materials. I came across the following publication and noticed the board is stuck onto the buckram, offset slightly against the spine so the cover is able to be folded.

Source: atipus.com

PRD - Binding

Peter Rowland Catering

Love the contrast of the blue and pink thread against the grey material - I could possible use an orange thread? The black and white photographs work well also.

Source: studiobrave.com.au

PRD - Field notes

PRD - Pattern

PRD - Machell Building Contractors

Builder branding

Business cards designed by B&W Studio for a local builder. The white stock against a vivid and textured orange background creates a an effective differentiation between the hands on, tactile approach to his trade and the clean and refined products / outcomes he creates.

Source: bandwstudio.co.uk

PRD - Clifton Arms

Wash Design - Clifton Arms Hotel rebrand

Source: wash-design.co.uk

PRD - Bob Van Hulst

Branding and identity for woodworker, Bob Van Hulst by Tim Boellars. The use of minimal icon designs and geometric (and bold) sans-serif type references his trade. The white debossed text on textured stock creates an interesting aesthetic - something I could possibly look into.

Source: timboelaars.nl

PRD - Design direction - Wickes

Wickes TV Adverts

It is evident there is a primary focus on materials which demonstrates the pride Wickes takes in delivering quality products / services. The frame removes the head of any people featured in the ad focusing your attention on the products as opposed to the people using the products.

"It's got our name on it." - personalised, close association with client, reputable

PRD - Woodhouse

Heydays - Woodhouse

Brilliant stationery for Woodhouse who "rep­re­sent sup­pli­ers to buy and to sell tim­ber, boards and con­struc­tion mate­ri­als, as a binder between the sup­plier and the cus­tomer."Using raw materials for print, this creates a close association to the services on offer. The identity is consistent, using a muted green colour palette combined with photographic imagery.

Source: heydays.no

PRD - Acre

Acre - Identity & print collateral

Source: behance.net