Identity for an exhibition entitled 'Translations'. I love the way the design itself needs to be 'translated' in order to read what it says. Individual letters are rotated at different angles - in both the title and the body copy making it more difficult to decipher. As a result, however, it keeps you engaged and offers a 'challenge'. The blue is striking and the use of negative space immediately attracts the eye. The type is referenced on the back, also, with a list of those exhibiting work.
Source: axelpeemoeller.com
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