Showing posts with label OUGD101. Show all posts
Showing posts with label OUGD101. Show all posts

Wednesday, 10 November 2010

No News is Good News Part 2

For the second part of the brief, I found several examples of existing creative mail shots for other brands and companies. I did not want the design to consist solely of an envelope and one sheet insert but instead had an innovative factor which made it unique. This would not only convey the intended message effectively but also engaged and enticed the recipient into reading more and finding out more information.

I first looked at mail-shots in relation to burglaries as inevitably, this was the main basis around my concept/message - that the new 'places' feature advertises your current whereabouts to burglars. Alongside this, I looked into various mail-shots covering a wide variety of topics.


http://adsoftheworld.com/media/dm/adt_security_system_box

ADT Security
To encourage home-owners to install an anti-theft system, ADT hand-delivered flat boxes which would become upright and 3D when slid under the door. The cardboard box was lined with rubber bands which when released would expand, forming the 3D box. This gives the impression that someone was able to get into their home and plant this box infront of their door. This is an innovative way of advertising as it is intended to shock and therefore immediately engages the recipient.



This is similar to the previous example as it gives the same impression that someone has been able to enter the recipients house and place, in this case, a balloon without them knowing. 



http://iloapp.burosamen.nl/blog/inspiratie?Home&page=3

Mercator Insurance
Inside the envelope was a folded, life-size impression of a burglar showing how easily a burglar can enter your home. The text, in my opinion, states a similar reason in order to persuade the recipient to sign up with their company for home insurance.



http://www.behance.net/Gallery/DM-Grants/52864




http://www.behance.net/Gallery/Hello-Monday-Direct-mail-poster-(new-website)/213651



http://www.behance.net/Gallery/mailing-Peugeot-308/242889

Use of lock 
Breaking and entering
Security, privacy etc
Could incorporate a unique way of opening the envelope





http://www.behance.net/Gallery/Mailing-Marketing-Direct-Esic/296524



http://jinfei.deviantart.com/art/da-Vinci-code-direct-mail-87343091

Da Vinci Code influenced mailshot
Unique way of opening the envelope and seeing the contents
Would engage some recipients but put off others
Could relate to security issues in my concept
- Anyone can break in with the right information



http://www.flickr.com/photos/kathryn_bro/3530668805/

Tuesday, 2 November 2010

Visual Literacy

Example of a visual synecdoche, metaphor and metonym (Liverpool):




No News is Good News - Images

These are some images I found which link directly and indirectly to the article.














No News is Good News - Facts

Upon researching into Facebook, its privacy settings and any relevant statistics, I found many facts which could influence the outcome I will eventually produce. Some of these are found on the Facebook infographics I recently posted.

Facts (The ones highlighted in bold relate more to the article I found).
----------------------------------------------------------------------------------------------

Nearly 40,000 Facebook users signed up for a $1,000 Ikea gift card offer and joined a related Facebook fan page and were duped into providing personal information on an outside Web site including their birth date and home phone number.
news.cnet.com

Facebook has not been able to screen all of its ads. It hasn't done a great job of vetting which ads are safe and which are not. As a result, you may get an ad in your profile when you are browsing around one day that has malicious code in it. In fact, earlier this year, there was an ad with malware that asked people to download antivirus software that was actually a virus.
news.cnet.com

The personal details of more than a fifth of Facebook’s estimated 500 million users have been “leaked” to the internet by campaigners highlighting its “terrifying” privacy fears. The list, which has been published in a downloadable file, contains the URL of every searchable Facebooks user’s profiles, their names and unique ID. Campaigners warned the list, published on “Pirate Bay”, the world's biggest filesharing website, affected more than 100 million users on the social networking site. But its publication provoked concern from privacy experts who said it proved Facebook’s “confusing” privacy settings were still apparent. But the company defended its privacy settings and denied any “private data” had been made available or comprised, saying the information was already available.  www.telegraph.co.uk/technology/facebook

Facebook's privacy policy has grown significantly over time. It is now longer than the United States  Constitution. 
http://www.nytimes.com/2010/05/13/technology  

Almost half of Denmark has an active Facebook profile (2,421,380 people out of 5,484,723 total).
www.facebakers.com  

On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion (at the time).
www.microsoft.com/Presspass/press/2007/ oct0710-24FacebookPR.mspx  

More than 150 million people engage with Facebook on external websites every month
http://www.facebook.com/press/info.php?statistics


A recent survey of 500 top colleges found that 10% of admissions officers acknowledged looking at social networking sites such as Facebook to evaluate applicants. Thirty-eight percent of admissions officers said that what they saw negatively affected the applicant.
http://online.wsj.com/article/SB122170459104151023.html  


More than 150 million active users access Facebook through mobile devices across 200 mobile operators in 60 countries.  
www.facebook.com/press/info.php?statistics


Court notices and summons sent through Facebook are legal and binding in Australia.


A teenager from Hertfordshire who mistakenly posted her address and phone number on Facebook to publicise a birthday party ended up with 21,000 promised guests. Rebecca Javeleau, 14, mistakenly made the details public when inviting friends to the event, creating an internet sensation that led to thousands of RSVPs from strangers.
www.telegraph.co.uk/technology/facebook  


More than 10 million photos have been uploaded to the site to date.
http://techcrunch.com/2009/02/22/  


In 2006, Yahoo offered Zuckerburg (owner of Facebook), $1 billion which he refused. In 2009, it was valued at $4 billion. Recently, it has been valued between $7.9 - $11 billion. However, current valuations of Facebook are upwards of $20 billion.


In 2004, Mark Zuckerburg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook from their Harvard dorm room.
www.facebakers.com  


The average Facebook user is 38 years old (higher than what you would expect).


Facebook has become so popular, psychologists identified a new mental health disorder: Facebook Addiction Disorder.
www.fenichel.com/facebook  


There are more than 150 million active users currently accessing Facebook through their mobile devices and people that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
http://www.facebook.com/press/info.php?statistics 

No News is Good News - Words

I thought of several words which had some relation to the topic of the article - in this case, Facebook.

Facebook
Privacy
Crime
Theft
Social
 Friends
Interaction
Family
Personal
Identity
Network
Information
Security
Public
Data
Online
Connect
Content
Policy
Details
Exploit

Monday, 1 November 2010

No News is Good News - Infographs

These are some Facebook infographics displaying some of the aforementioned statistics and some facts that people may not have heard of.





No News is Good News - Statistics

50% of active users log on to Facebook in any given day
- Facebook

About 70% of Facebook users are outside the United States

People spend over 700 billion minutes per month on Facebook

23% of Facebook users don't know about the site's privacy controls, or don't bother to use them.

42% have shared their date of birth.
- Telegraph

14% have made their address available.
- Telegraph

36% of people use Facebook to update people on their whereabouts.
- Telegraph

35% count down to events such as holidays by updating their status
- Telegraph

69 percent of Facebook’s monthly visitors worldwide either look at or upload photos
- comScore data

46% of Denmark has a Facebook account
- http://www.facebakers.com/facebook-statistics/denmark

Up to 39% of social network users admit to being “cyber-bullied”.
- http://en.wikipedia.org/wiki/Social_network_service (cite note 41)


1 in 13 people have a Facebook account.
- http://www.bbc.co.uk/news/technology-10720270

The average user…

… has 130 friends
… 'likes' 9 pages every month
… has joined 12 groups
… writes 25 comments a month
… sends 8 friend requests a month

No News is Good News - Opinions

I asked several people their own opinions on the article I posted aswell as any related articles too. I asked them whether they believed Facebook's privacy and security policies are fine as they are and its the users fault what information they post or whether Facebook should do more in order to combat incidents such as burglaries. For example, not allowing you to display your address, mobile number etc as potential criminals can use this for their benefit.


Where will this end? How about you come home from holiday to find that your home has been broken into, and your insurance company turns round to you and informs you that because you sent your parents a postcard you've advertised the fact that you were away to all and sundry and therefore your insurance policy is null and void? Seriously, where does it end? It doesn't matter who you tell, or how you tell people. Your contents are insured against crime. Telling your friends via Facebook, text, or over a coffee at the local coffee store that you're going away on holiday does not and SHOULD NOT mean that you deserve to be burgled, and that your premiums should be loaded as a result.
- jamies (Telegraph forum)

Its stupid when people put their full address, phone number and everything about themselves on their profile. And also when people make those groups for collecting phone numbers off people and everybody puts their phone number out in public for anyone to see, that is stupid.
- Rory

Numbers, addresses anything like that that makes you vulnerable to others.
- Chrissy

Honestly I think its the users fault for displaying their whereabouts and where they're going on holiday, what kinda people do that? Silly, silly people! I also think that people who are quite a bit older should be the only ones that should be allowed to display addresses and phone numbers -  they're the most responsible and hopefully not silly enough to put details about going on holiday etc.
- Shauna
They shouldn't let you put your address, I've seen people as young as 12 years old display it on Facebook. It's stupid, if people wanted to know where you lived, they could ask you and if you knew/trusted them you could just tell them.
- Hannah
As long as you're happy with your Facebook privacy settings, and you're happy with the information which you're displaying to visitors to your profile I see no problem. I display quite a lot of personal information of my profile such as my mobile number, but again my privacy settings are really tight and only my friends (which are my friends, not just randomers) can see the information. However, I would like to see a more default setting for privacy; considering I had to actually manually edit the settings which was quite time consuming, and many users don't have the time nor the motivation to make their profile secure. Also I've viewed my profile from an outside prospective and there is still bits of information I can't disable such as my networks, which contains my school.
- Ryan
I think Facebook could be make it more clear of the available privacy settings, however, ultimately it is the responsibility of the users to make sure that they don't display information that could be exploited. A lot of people bypass the terms and conditions of the website aswell as ignoring potential risks that could jeopardise security, which is naive at best and ignorant at worst.
- Lizzie
The simple matter is that you shouldn't add people you don't know and If you don't know that you can trust the people on your friends list there are features put in place so you can be very specific who does and doesn't see your posts. In regards to having your personal information on display for everyone to see, thats just stupid and the people who do that should be getting robbed. Have some common sense.
- Luis
It just never seems to end with facebook. Privacy is some kind of blind spot with them. I am so glad I left.
- "seasideman" (Telegraph forum)

i think that there isn't really much more they can do. the facebook security is pretty good, just not everyone chooses to use it. In this case i think it was just unlucky because the family happened to know the person but i dont think it would be come a regular thing for houses to be burgled. you've just got to trust the people your friends with and not have strangers on your account. i dont see what difference it makes if the insurance companies look at the account.
- Kirsty 
I think the security is fine, as long as you take care to change your security details to their strictest settings and make sure you ammend them whenever facebook updates and alters things. And obviously don't publish your address
- Peter
I found it a laborious task to change my settings back after the last roll out. My information is for the people I have accepted as friends, this includes, my status updates, pictures and information. I fiercely guard my privacy in an online world. As it is, I keep my personal information on there to a minimum to reduce the amount of information that is in the public domain through the changes that have been brought about. They should be simplified and security should be increased, not everyone is technoligically savvy and may not realise what information is being shared. A cynic would say they were exploting this!
- Liam1709 (Guardian forum)

If you use Facebook, you click Account -- Privacy Settings -- then set everything to "Friends Only". Honestly, is that really so hard? If you still disagree with that, then don't use Facebook. (Click Account -- Account Settings -- Deactivate Account.) Again, very simple. I don't know why the media is kicking up such a fuss about this. I'm sorry, but if people are too stupid to figure things out, it's no good blaming the website. It's perfectly simple. Don't blame other people because you can't figure things out. It literally takes 30 seconds to secure your privacy settings/set them to be as public as you like.
- Speranza86 (Guardian Forum)


Interesting this privacy thing. I wonder how many of those complaining against a potential loss of privacy have their landline phone number and home address listed in the Yellow Pages? For decades this hasn't bothered most people.
- DrianW (Guardian Forum)


I don’t think people are being “reckless” with their personal information. It is unfair if they can reject applications for insurance claims because it is trying to stop people from having freedom of speech – people are too careful about what they say. Then again, you should have your profile private to prevent such incidents and should only have friends you actually know, not burglars.
- Nicole




Sunday, 31 October 2010

No News is Good News - Research

Before reading week, we were given a brief which required us to produce a body of research based upon a headline from a newspaper bought on Saturday 23rd October. We needed to choose a headline which would create an interesting and engaging amount of information as it would inevitiably be the basis of our next brief.



After looking at several newspapers, there was one particular article which caught my attention. There have been ongoing news stories about the privacy (or lack of) on Facebook and the restrictions in which Facebook put in place. However, this particular article warned Facebook users of burglary risks due to the amount of personal information posted on the site. I found the following in 'The Daily Telegraph':

The Daily Telepgraph - Page 13

Although information such as your date of birth may seem harmless, if it fell into the wrong hands, it could enable a criminal to commit identity theft or even steal from your own home (as Facebook even allows you to display your address). Many believe this is down to the user and their own common sense but others have complained and believe Facebook are too lenient and should not allow their users to display such information.

As this was an ongoing news story, I could not find similar articles in other newspapers on the same day, apart from one in Daily Star. I found other articles online, however, which are dated throughout this year. 

Daily Star - Page 25



Links to different articles



http://www.telegraph.co.uk/technology/facebook/7915572/Facebook-security-fears-after-private-details-of-100m-users-leaked-to-web.html
http://www.dailymail.co.uk/news/article-1323027/Facebook-holiday-plans-face-insurers-crackdown-posting-details-invites-crooks.html
http://www.guardian.co.uk/technology/2010/may/27/facebook-privacy-settings-red-herring
http://www.bbc.co.uk/news/10117106

Monday, 18 October 2010

What is Graphic Design? Web Design

"Truly elegant design incorporates top-notch functionality into a simple, uncluttered form."

Web design defines the aforementioned quote. Web designers need to balance function and form by focusing on the user interface and interaction whilst still maintaining an aesthetically pleasing site. Although the complete opposite to print, there is still guidelines which need to be followed. As websites are usually a source of information, the main aspect is typography. I believe these sites show both form and function and have inspired me even more to design websites in future projects.





http://andasoloarts.deviantart.com/

Although Facebook may not need a re-design, this artist has devised his own vision of how the site should look which I think is far better than the existing layout. The colour scheme is the same yet the way in which colour is used makes the design look contemporary and modern - sleek gradients etc.



http://postmarkapp.com/

This design is clearly set out into 5 main compartments - logo and navigation, image slider and info, how it works, pricing and then 3 main components. This is a simple and concise way of presenting information and makes the user read on for information. The 'sign' up buttons can be clearly identified as the colours are far different to the main colour scheme which immediately draws attention.



http://www.maveronneau.com/

Perfect balance of monochrome and colour. The clear headline against the yellow background acts as the main focal point and introduces the site. It is clean, minimal and has a simple composition which is easy on the eye.



http://www.amazeelabs.com/

I love the organic feel to this design due to the use of toned down colours and textures. The light bulb imagery immediately grabs the users attention.

What is Graphic Design? Advertising

"Graphic Design is simple and effective"


Lego Advertisements

The following lego advertisements are simple, concise but most importantly, nostalgic. An aeroplane, dinosaur, ship and tank can all be represented through simple lego structures - something as complex as a ship can be created using 2 lego blocks showing the versatility of lego and the essence of childhood imagination.





http://speckyboy.com/2009/03/16/39-creative-lego-advertisements-creativty-without-bricks/

HP Printers

These ads promote the high quality and realistic finish of HP prints. The photos are so realistic infact, that they almost seem 3D. It requires little text as the imagery speaks for itself; they have simply added the HP logo and 'High quality printing'. From looking at this and then seeing the image as a whole, you can immediately tell what the concept is.



http://adsoftheworld.com/media/print/hp_printers_pony
http://adsoftheworld.com/media/print/hp_printers_baby


Fizz

Although I am not as fond on hand-rendered outcomes as opposed to digital outcomes, I really like the use of typography in the following advertisements. The illustrations compliment the mass amounts of text yet the concept (even the brand itself) is hard to distinguish.





http://www.ibelieveinadv.com/index.php?s=fizz



Saturday, 9 October 2010

What is Graphic Design? Typographic art

Typographic Art

Although type is the main focus in the following designs, the artists/designers have intertwined and manipulated images into and around the letterforms. I love this style of work and believe it further enhances the word/message it is trying to convey. I want to experiment with similar processes and techniques for my current brief - Alphabet Soup.



http://chin2off.deviantart.com/gallery/

Amazing example of imagery manipulated type. The word 'breakfast' is formed from egg shells, yolk and bird feathers. The final outcome is brilliant and the word is clear and legible. The colours, although fairly limited, enhances the design and reflects the word brilliantly.



http://chubbaart.deviantart.com/

Colours can evoke all sorts of messages. In this example, the artist has taken a more positive approach; the colours are bright, fun and vivid. The text itself is made up of a variety of geometric shapes of different colours but don't seem to make the type too busy.



http://biomachina.deviantart.com/

Although the letters may be hard to distinguish at first glance (GET WET),  it is still an aeshetically pleasing design. The artist has focused more on the illustration aspect by trying to combine this effectively with type. The way in which the letterforms are set makes your eyes scan the entire canvas .


http://jaxenl.deviantart.com/

This is one of my favourite examples of illustrative type as although the letterforms are clear and legible, the designer has seamlessly merged other imagery without detracting any attention from the text itself. It was to mark the end of the year 2009 which is highlighted in the text, 'blowing in the wind. 2009'.

 

http://chin2off.deviantart.com/gallery/

Both of these pieces (above and below) are similar in terms of techniques and processes to the first image in this post (breakfast). The letters explode enabling us to see what is underneath the text. Wrath is portrayed through the lava/magma underneath the dark rock/stone.


http://he1z.deviantart.com/



http://biomachina.deviantart.com/