Brief 3 - Heydays

For the Form~writing branding, I reverted back to my old favourite, Heydays branding. The clear and consistent application of the brand is coherent throughout. The minimal and muted colour palette balances with the clinical nature of the type and layout. As the brand application relies solely on type, it is something I wanted to experiment with the F~w brand.

Source: heydays.no

Brief 3 - Bella Type Specimen

Bella is a typeface by Face37, designed in the classical French Didot style but with a contemporary geometrical twist. They devised a limit run (250) type specimen booklet which they are currently selling on their online shop. Bound with black loop stitches, the publication is minimal in its form and layout but lets the type become the main focus — this is something we intend to look at with our own fonts in the collaboration type project.

Source: face37.com

Brief 3 - Fontsmith — 10 years in Type

Thompson Brand Partners created these publications to celebrate Fontsmith's 10 year anniversary. The limited edition box-set features 10 booklets, each detailing a short story written by their typeface designers. The covers are abstract interpretations of some of the fonts they've created — a concept we could adapt within our own project. In the tutorial with Andy, he suggested making our typefaces and specimens into a collectable — possibly a limited edition set.

Source: typetoken.net

Brief 3 - Delfina Foundation branding

I have started to collate a bunch of contextual references for the Form and Writing project. I love the minimal and clinical aesthetic of this branding by Spin for the Delfina Foundation. The heavy white copy on the black stock creates immediate impact and the branding is consistent throughout all of the promotional materials.

Source: spin.co.uk

Brief 3 - Hand painted type

Hand Painted Type is a project set up by Hanif Kureshi as a collaborative practice to preserve the hand painted, typographic street paintings across India. Many of these painters are going of business to due the emergence of desktop publishing and the ability to create vinyls. With the help of the public who locate these artists, Hand Painted Type translate the designs of a street painter into a fully functioning font, providing a commission to the artist themselves.

We could use a similar concept within our own project, using hand-rendered typography from different cultures as a basis of a font — it'd be interesting to explore and definitely rewarding, plus the research we gain will be invaluable.

This particular font costs $50 and comes in 9 layers.
www.handpaintedtype.com

Brief 3 - Type Journal

Type Journal was set up by Leeds College of Art alumni, David Gasi. It is a platform to archive and collate inspirational typography works on the web, designed also for touch screen devices. The layout is intuitive and designed specifically so a user can flow through the works in chronological order — such a great resource for inspiration. We intend to devise a similar archive but with an investigation into type that reflects our own typefaces.

Brief 3 - Aperçu

A comprehensive type specimen publication by Colophon Foundry using just two spot colours (printed by Aldgate Press). The specimen explores the technical details and the concept and ideas which led to the construction of the font. The layout is clear and concise and clearly explains the origins of the font — seems like a perfect size too.

colophon-foundry.org