Loft Investments is an exclusive holding company constructing new financial products that are better suited for the future than the conventional counterparts. Utilizing many years of experience within different parts of the financial sector they have developed a method of gaining more profit for investors through taking a higher, yet calculated, risk within the option.
The branding by Lundgren & Lindqvist is clean, precise and concise. They required a branding which differentiated them from any other market competitors which I believe the bold colours, strong typography and unique infographics achieve successfully. The type only logo is set against a vivid red background which is reflected throughout all of their promotional materials.
Source: lundgrenlindqvist.se/loft/
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