Wednesday, 2 May 2012

PRD - Bob Van Hulst

Branding and identity for woodworker, Bob Van Hulst by Tim Boellars. The use of minimal icon designs and geometric (and bold) sans-serif type references his trade. The white debossed text on textured stock creates an interesting aesthetic - something I could possibly look into.

Source: timboelaars.nl




PRD - Design direction - Wickes

Wickes TV Adverts

It is evident there is a primary focus on materials which demonstrates the pride Wickes takes in delivering quality products / services. The frame removes the head of any people featured in the ad focusing your attention on the products as opposed to the people using the products.

"It's got our name on it." - personalised, close association with client, reputable


Tuesday, 1 May 2012

PRD - Woodhouse

Heydays - Woodhouse

Brilliant stationery for Woodhouse who "rep­re­sent sup­pli­ers to buy and to sell tim­ber, boards and con­struc­tion mate­ri­als, as a binder between the sup­plier and the cus­tomer."Using raw materials for print, this creates a close association to the services on offer. The identity is consistent, using a muted green colour palette combined with photographic imagery.

Source: heydays.no









Monday, 30 April 2012

PRD - Acre

Acre - Identity & print collateral

Source: behance.net






PRD - Dalesbred

The Beautiful Meme - Dalesbred

Dalesbred are a small family firm specialising in bespoke handcrafted furniture, upholstery and soft furnishings. The Beautiful Meme devised a full brand identity and publication, with the purpose to update and refresh the existing brand. The publication really caught my eye due to its form. The heavy nature of the stock meant they had to create a sort of hinge through its binding (referencing the company itself but fundamentally for support). The subdued colours associate well with their products and along with the imagery and type, create a contemporary brand aesthetic.







PRD - Murmure business cards

Concrete business cards

Although not for a construction company, these business cards by Murmure are definitely a distinct and creative way of getting yourself heard. The use of a wooden palette is particularly nice - something I could think about when designing for a building & joinery company.

Source: murmure.me







PRD - Antrax Branding

Antrax

Source: behance.net