Branding and identity for woodworker, Bob Van Hulst by Tim Boellars. The use of minimal icon designs and geometric (and bold) sans-serif type references his trade. The white debossed text on textured stock creates an interesting aesthetic - something I could possibly look into.
Source: timboelaars.nl
Wednesday, 2 May 2012
PRD - Design direction - Wickes
Wickes TV Adverts
It is evident there is a primary focus on materials which demonstrates the pride Wickes takes in delivering quality products / services. The frame removes the head of any people featured in the ad focusing your attention on the products as opposed to the people using the products.
"It's got our name on it." - personalised, close association with client, reputable
"It's got our name on it." - personalised, close association with client, reputable
Tuesday, 1 May 2012
PRD - Woodhouse
Heydays - Woodhouse
Brilliant stationery for Woodhouse who "represent suppliers to buy and to sell timber, boards and construction materials, as a binder between the supplier and the customer."Using raw materials for print, this creates a close association to the services on offer. The identity is consistent, using a muted green colour palette combined with photographic imagery.
Source: heydays.no
Monday, 30 April 2012
PRD - Dalesbred
The Beautiful Meme - Dalesbred
Dalesbred are a small family firm specialising in bespoke handcrafted furniture, upholstery and soft furnishings. The Beautiful Meme devised a full brand identity and publication, with the purpose to update and refresh the existing brand. The publication really caught my eye due to its form. The heavy nature of the stock meant they had to create a sort of hinge through its binding (referencing the company itself but fundamentally for support). The subdued colours associate well with their products and along with the imagery and type, create a contemporary brand aesthetic.
Source: thebeautifulmeme.com
PRD - Murmure business cards
Concrete business cards
Although not for a construction company, these business cards by Murmure are definitely a distinct and creative way of getting yourself heard. The use of a wooden palette is particularly nice - something I could think about when designing for a building & joinery company.
Source: murmure.me
Although not for a construction company, these business cards by Murmure are definitely a distinct and creative way of getting yourself heard. The use of a wooden palette is particularly nice - something I could think about when designing for a building & joinery company.
Source: murmure.me
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