Wednesday, 2 May 2012

PRD - Design direction - Wickes

Wickes TV Adverts

It is evident there is a primary focus on materials which demonstrates the pride Wickes takes in delivering quality products / services. The frame removes the head of any people featured in the ad focusing your attention on the products as opposed to the people using the products.

"It's got our name on it." - personalised, close association with client, reputable


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