Brief 5 - Westerdals

When I showed my cover ideas for my Food perception brief (here), Sarah showed me the Westerdals project by Heydays which used the same approach of cascading colour. This device, combined with text and iconography, created a visually engaging content separation. Recipients could easily access a certain piece of information without the need of flicking through the entire publication. The muted and pastel colour palette compliments the white stock beautifully.

Source: heydays.no