Source: studio8design
Wednesday, 11 May 2011
Tuesday, 10 May 2011
Loft branding
Loft Investments is an exclusive holding company constructing new financial products that are better suited for the future than the conventional counterparts. Utilizing many years of experience within different parts of the financial sector they have developed a method of gaining more profit for investors through taking a higher, yet calculated, risk within the option.
The branding by Lundgren & Lindqvist is clean, precise and concise. They required a branding which differentiated them from any other market competitors which I believe the bold colours, strong typography and unique infographics achieve successfully. The type only logo is set against a vivid red background which is reflected throughout all of their promotional materials.
Source: lundgrenlindqvist.se/loft/
Sunday, 8 May 2011
DPS Inspiration - Anthon B Nilsen
"Annual report for Anthon B Nilsen, an over 100 years old company that operates in the fields of property, education and recycling. What a man carry in his pockets can tell a lot about a person, and Anton B Nilsens largest resource is their employees, the individuals behind the scene. Documenting the company from the inside by showing their emplyees belongings, rather than just their faces, we learn to know the company at a personal level. Print finishing includes black foil blocking and mainly recycled paper stocks. Art direction and design in collaboration with Martine Holmsen and Berit Bakkerud at Plastelina."
I could possibly use a similar technique and photograph their belongings rather than the subject themselves; it gives a clearer understanding of their personality - who they are and what they are like.
Friday, 6 May 2011
Matthew Hancock Illustrations
Matthew Hancock uses a subdued colour palette to create these minimalist illustrations/icons. They work perfectly as a set as although they do not use the same colour scheme, they are of a similar aesthetic and have a distinct quality. Using simple shapes and definitions, he has reduced items/objects/things to the most minimalist form.
Source: matthew-hancock.co.uk
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