YCN - Premium Pringles packaging

A self-initiated project by Niklas Hessman who believed there was a lack of premium products in the crisps market, particularly with Pringles. He designed these to be part of the Pringles product line so retained its current brand but altered the way in which it is a applied to and the materials it is applied onto. Using a monochrome colour palette immediately connotes a premium and high-end product - minimal, concise, stripped back.

Source: nikhes.se