Looked through some of my existing apps and downloaded some more to source some inspiration for the Graze application. I was looking particularly at login screens and the navigation to gain insight into how users repond to phone apps.
This Morning
The use of orange is consistent throughout the app, adding a sense of identity. Icons encompass both the top and bottom bar, the top used primarily for backward navigation and search whereas the icons at the bottom highlight particular aspects of the application.
Instagram
Clear and minimal design aesthetic to ensure the primary focus of the user is on the images. Unlike the 'This Morning' application, the top iPhone bar is visible which personally I prefer - the time, signal and battery level are easily accessible. The icons on the bottom bar are clearly identifiable and current page is highlighted through a 'pressed' button aesthetic.
Sky Go / Sky record
The use of a splash / loading page before the app is revealed is useful in showcasing the logo / brand and giving insight into the app itself, making use of the short loading time. The colours are consistent throughout the two apps and both use similar navigation systems - horizontal bars, though Sky record use large icons to create a clear distinction between the options available.
BBC iPlayer
Again, this app uses a loading page which immediately engages the viewer due to the minimal composition - consisting of just the iPlayer logo. Upon first viewing, the app is clear and simple to navigate despite containing a lot of information. The black and pink colour scheme is consistent.
Login screens
Many apps I had simply used the default iPhone design aesthetic whereas the following have took advantage of this by applying its own brand aesthetic. Facebook uses a subtle, radial gradient to draw focus to the login fields with links to the Sign up page and the Help Centre towards the bottom. Skype uses its existing vector imagery to give a sense of identity to the login field.
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