Monday, 26 September 2011

Task - Publishing & Editorial

100 best places to stuff your faces

This pocket sized culinary review uses hand-rendered illustrations








The Manual

The Manual simply looks at and anaylses web, through print. The people behind this project have took a unique approach by collaborating with industry web professionals, and collating all their knowledge and information in one source. The cover is personalised for each recipient therefore it feels like a 'one of a kind'.





PYONGYANG

A striking yet limited colour scheme combined with minimal, black and white photography has created a unique aesthetic. By alternating large scale photographs and pages of text, the information is easy to 'digest' and is reinforced by the use of rounded, sans-serif type with large spacing and leading.







Parklife Festival - Tour diary

James Kape created the following book as part of the print merchandise for Parklife - one of Australia's largest festival with over 13000 attending every year. The composition is minimal in order to adapt to the variety of information found in the book such as maps, images, infographics, lists and general information - this is reflected in the use of white stock.

Source: jameskape.com








Print Handbook

I bought this print handbook as research for the Speaking from Experience brief in the 1st year. It covers areas/subjects such as colours on different stocks, dpi, line weight, font choices, tints, point sizes and so on providing an extensive resource in such a small booklet. The basis of the publication is print itself therefore the stock, type and colours vary throughout in order to give an in depth view on what digital print methods are available.







Task - Branding & Identity

James Kape - Self Promotion/Identity

James Kape is an Australian designer who has created the following promotional print materials for his own identity and branding. Using a limited colour scheme and traditional printing processes, he has created a stylish yet functional set of stationery. The custom made stamps (img 5) ease the use of printing his contact details on letterheads and business cards, for example.

Source: jameskape.com









Warburtons - Policy branding

Dave Sedgwick designed the following print materials for Warburtons using their eco-friendly stance as a basis for the aesthetics. The greens, creams and recycled stocks promote their awareness of the environment due to the connotations they evoke. The information is clear and concise due to the use of negative space and the one spot colour.

Source: designbydave.co.uk






Mareiner Holz - Brand identity

This particular set of branding materials has a rustic approach, despite the clean aesthetic. There is a clear focus on materials - the core focus of the company - in both photographic elements and the type itself (even the logo is structured).

Source: moodley.at







Mark Zuckerberg Stationery

Mark Zuckerberg personally corresponds via e-mail therefore to make this form of communication more personal, Ben Barry created this stationery consisting of an envelope, sticker and letterhead, complete with a clear foil stamp and hand-embossed seal. The muted colours are subtle but professional.






Kevin Leighton

Source: Graphic Design that works


Task - What is design for print?

Find at least 5 diverse examples of the effective/creative use of print in the following areas of design:
  • Branding and Identity 
  • Packaging and Promotion 
  • Publishing & Editorial 
  • Information & Wayfinding 

You should aim to identify design work from a range of commercial/cultural references, target audiences and creative contexts. You will need to identify primary and secondary sources and not rely solely on web-based examples as this will encourage you to be more adventurous in your research and diverse in your findings. You will also gain a more informed understanding of the 'real world' context of the work.
Your findings should be recorded and critically evaluated on your Design Context blog.

Nostalgia - Old medicine bottles

As nostalgia is a longing for the past, I thought it would be interesting to look at old or historic medicinal bottles and packaging and focus on the type, layout, colours and production in general. I might go to some antique shops and collect some of my own.








Nostalgia - Existing medicine packaging

As I want to look at packaging nostalgia as a medicinal product (in a lighthearted way), I wanted to look at existing packaging in order to gain insight into what information is provided and the label or packaging size.





Nostalgia - The science bit

Neuroscience and Nostalgia

The brain is an incredibly energy intensive organ, on average using more glucose than your muscles every day. So it goes without saying that the brain doesn’t usually do anything without a good reason. So what’s the advantage of feeling nostalgic?  A study by Wildschut and colleagues, found that people who reported feeling nostalgic also experienced increased social bonding and increased positive self-regard. On the surface this doesn’t seem like a big deal. But with a brain that supports consciousness comes problems that our lesser primate cousins don’t have. Being self-aware is an issue way too big to dissect the neuroscience here, but the problems that come with it are things we’ve all experienced: depression, self doubt, lack of motivation. Not usually life threatening in this modern age, but potentially deadly to our Stone Age ancestors. If they gave up trying to make fire or struggling to find food because it was just too hard to bear, then you wouldn’t be reading this as we’d both be extinct.

In this context, nostalgia might be seen as a natural anti-depressant, something to hang onto to keep us motivated.  A note of caution here though: as I mentioned the neuroscience behind nostalgia is still in its infancy, so for now the best tools to examine it are psychological ones. Since psychology doesn’t preserve as well as a stone axe head, we can only infer what our ancestors were thinking. While this won’t always turn out to be right, it’s always fun to do.



Nostalgic Smells

Nearly everyone has experienced a moment when a faint fragrance brings a memory of a long-lost moment in time crashing back to the forefront of their minds.  Often we will have forgotten about the event completely, yet it transpires our unfathomable minds have filed it neatly in some unreachable corner of the brain, primed for instant retrieval.

It may be the perfume worn by a long-forgotten friend, the stench of petrol from a youth spent worshipping motorcycles or the haze of chlorine from summer months lazing by the pool.  It is amazing that a few simple airborne molecules can trigger such vivid recollections.  Dr Alan Hirsch is a US neurologist who specialises in the treatment of people who lose their sense of smell or taste.

But at the Smell and Taste Treatment and Research Foundation, which Hirsch runs, he is carrying out research into immediate recall of childhood memories by a particular odour, a phenomenon he refers to as olfactory-evoked recall.  Hirsch believes that the details evoked by nostalgic smells are not as important as the emotions they recall. But our minds reshape these memories, sending them through a rose-tinted filter that redefines them as "good times".  Experiences that may have seemed bad at the time can be reconstructed in our minds to seem better than they were, because they represent periods in our life that are now gone forever.

Childhood memories, for example, represent times when we were free from the responsibilities and anxieties of adulthood, so we may redefine them in an idealised way, even though many of the experiences we went through were difficult at the time.  In order to study the different odours that evoked nostalgia amongst the public, Hirsch and his staff canvassed around 1,000 people on the streets of Chicago and asked them which smells stimulated a childhood memory.

The results were interesting. Baked foods such as cakes and baking bread made up the largest category of nostalgic smells. Other cooking smells such as bacon, meatballs and spaghetti were the second largest category of reported smells.  But people born before 1930 tend to recall the odours associated with nature more than people born in later decades. This may reflect increasing urbanisation after the 30s.

What is not in doubt is that smell is a powerful sense. The olfactory system, the apparatus responsible for our sense of smell, has a pathway in the brain closely associated with the limbic system. The limbic system contains the amygdala and the hippocampus parts of the brain which are closely associated with emotion and memory respectively.  Human beings tend to emphasise vision over all other senses, but our sense of smell is important enough to evoke its own form of déjà vu. Perhaps the foul and strange smells we experience today will be associated with fond memories in years to come.





END OF 1ST YEAR