Brief 5 - Tin Can

Again, similar to the Westerdals project, this publication uses a cascading format to identity different sections of the publication. The purpose is different within my own publication (as it simply to showcase a range of colour), but I love the monochromatic contrast of the black and white sections — it immediately transforms what would be seen as a monotonous annual report into a visually engaging and interactive publication

Source: bpando.org

Brief 5 - Westerdals

When I showed my cover ideas for my Food perception brief (here), Sarah showed me the Westerdals project by Heydays which used the same approach of cascading colour. This device, combined with text and iconography, created a visually engaging content separation. Recipients could easily access a certain piece of information without the need of flicking through the entire publication. The muted and pastel colour palette compliments the white stock beautifully.

Source: heydays.no

Brief 2 / Brief - Desktop magazine

For Desktop magazine, Naughty Fish, an Australia design studio, devised a spine totem system featuring illustrations identifying different issues of the magazine. The illustrations form a totem that can be combined in various ways to create new designs. The illustrations create a visual and engaging counterpart to the somewhat clean and clinical aesthetic of the magazine itself — they look great when stacked.

It made me think about how I could identify the issues of my film magazine — could I have a different coloured stock and foil each issue? Also, as I intended on creating a publication for the food perception brief, it was interesting to see how the format and each aspect of a publication is took into consideration.

Source: naughtyfish.com.au

Brief 5 - All day, everyday project

I came across this publication and packaging design by Hannes Beer's self-initiated "All day, everyday" project. It immediately put my design a day to shame. He has complied all of the designs into one accessible publication in a blind embossed sleeve. The clean and muted aesthetic balances well with the illustrative and colourful contents — something I needed to look into within my food perception publications.

Source: .flickr.com/photos/haynesmann

Brief 4 - Atlas Geotechnical iconography

Cosmic devised a brand identity for Atlas Geotechnical, a company that "delivers exceptional engineering solutions worldwide." As part of their identity, Cosmic created an iconography set which communicated and outlined their project services. I love the clean, balanced and geometric form, especially with a single line width throughout — it ensures consistency and ultimately creates a unique brand aesthetic. The clinical approach was to reflect their functionality which I think has been achieves.

Source: designbycosmic.com

Brief 5 - Henry's Drive Vignerons

I came across this publication designed by Parallax for Henry's Drive Vignerons, a vineyard in Australia with rich and cultured heritage. The format instantly got me thinking about my food perception brief and how I could ultimately bind the publication. The additional inserts of a smaller size creates an interesting and engaging distraction from the imagery.

Source: parallaxdesign.com.au

Brief 5 - Book of colour

I thought this book was insane — great, but insane. I have no idea how or who printed the piece but its unique representation of colour and the sheer impact of the book itself immediately engages and attracts. I want to explore colour through my own publications in the food perception brief so will try to explore some different avenues.

Source: flickr.com

Brief 5 - New Work Space

Lukas muellner designed the "New Work Space" publication for Bene AG who commissioned a trend report analysing the future of workspaces. The juxtaposition of neon ink and greyboard creates an unusual but engaging aesthetic, balanced out with the black bind. I started to look at different ways of showcasing a particular aspect of food (colour, appearance, texture) through the publication covers in the form of different print techniques, just like this.

Source: lukasmuellner.net

Brief 3 - Heydays

For the Form~writing branding, I reverted back to my old favourite, Heydays branding. The clear and consistent application of the brand is coherent throughout. The minimal and muted colour palette balances with the clinical nature of the type and layout. As the brand application relies solely on type, it is something I wanted to experiment with the F~w brand.

Source: heydays.no