Brief 4 - Afterhours campaign

Sumo created this campaign for the National History Museum that combined all of their adult evening events into one united brand. Their primary focus was to ultimately make it easier for visitors to understand due to the abundant of events on offer. The subtle type treatment does not overpower the imagery and creates a flexible mark that could be applied to a range of promotional media. Seeing a campaign like this translated through the entire museum gives me inspiration for my own campaign — ensuring the brand is uniform yet engaging.

Source: sumodesign.co.uk