Sunday, 5 February 2012

Top 10 - American Express advert

I just saw this on TV and went searching online for it - I could only find this example but the animation is similar, albeit with a few small differences. The characters forming the word 'impossible' are the basis of the graphic, with simple animations in and around the letterform. The track creates a balanced pace and minimal sound effects enhances the graphics further - great inspiration for my own title sequence & idents.

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