Wednesday, 29 February 2012

YCN - Social Kitchen

Monochrome aesthetic interspersed with spontaneous colour, photographic imagery - an effective balance of the two. The content in this editorial piece seems succinct, concise and provides connotations of a premium and high-end company - something of which we intend to incorporate in our interpretation of the Graze brief.




YCN - Waitrose canned vegetables





YCN - G'Nosh

Gnosh sells gourmet dips that are 'made for sharing'. Their website was particularly interesting as it consists of one page combining hand-rendered type on a chalkboard background among high quality photographic imagery; showcasing the quality and organic nature of their products.






Monday, 6 February 2012

Top 10 - CD/DVD Packaging inspiration

Hunt Studio branding




Nexus Productions




Minimal DVD packaging



Creative DVD packaging





Fine Art Productions

Limited edition CD packaging, with removable gold latex covering main art and track list. Each comes with a coloured plastic counter with which to remove the gold latex (or not).



Sunday, 5 February 2012

Top 10 - American Express advert

I just saw this on TV and went searching online for it - I could only find this example but the animation is similar, albeit with a few small differences. The characters forming the word 'impossible' are the basis of the graphic, with simple animations in and around the letterform. The track creates a balanced pace and minimal sound effects enhances the graphics further - great inspiration for my own title sequence & idents.

Top 10 - Animated gifs

Came across these while browsing Tumblr, really nice use of colour and movement / transitions using simple graphics.