The annual itself is centered on design, hence the use of a clean and structured design aesthetic throughout in order to showcase the work, much like art on a gallery. Thumb cut-outs indicate specific sections, allowing the user to locate a particular piece of content.
Pentagram made sure one of the main priorities was the environmental aspect due to the huge quantity of content. The team researched materials and processes to ensure that the book was the most sustainably produced D&AD annual.
Source: http://pentagram.com/en/new/2011/11/new-work-dad-annual.php
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