What is Graphic Design? Ikea Cookbook

"Graphic Design is simple and effective"


Homemade is best - Cooking book without instructions
(Designed for Ikea)

"We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way."

Although the book may not serve any purpose due to the lack of text, it is a fantastic way of displaying recipes. The recipes are presented as graphic still-life portraits on a warm and colourful backdrop. Their inspiration came from high fashion and Japanese minimalism and this is certainly evident in the following images.

http://trendland.net/2010/09/25/homemade-is-best-by-evelina-bratell/

http://www.carlkleiner.com/