Collection 100 - Elliot Erwitt

Elliot Erwitt is an advertising and documentary photographs known for his black and white candid shots, described as 'phototoons' on his website. He shot photography projects around the world, choosing iconic and absurd situations to be his primary focus.

Collection 100 - Garry Winogrand

Garry Winogrand was a street photographer known for his portrayal of America in the mid 20th century. Many of his photographs depict the social issues of his time. "I like to think of photographing as a two-way act of respect. Respect for the medium, by letting it do what it does best, describe. And respect for the subject, by describing as it is. A photograph must be responsible to both."

Collection 100 - Richard Evedon

Richard Avedon was an American photographer whose portrait photographs "helped define America's image of style, beauty and culture for the last half-century", as quoted in the New York Times. He also photographed patients of mental hospitals, the Civil Rights Movement in 1963, protesters of the Vietnam War, and later the fall of the Berlin Wall.

This particular photograph reminds me of Henri Cartier Bresson's 

'Behind the Gare St. Lazare':

No News is Good News Part 2

For the second part of the brief, I found several examples of existing creative mail shots for other brands and companies. I did not want the design to consist solely of an envelope and one sheet insert but instead had an innovative factor which made it unique. This would not only convey the intended message effectively but also engaged and enticed the recipient into reading more and finding out more information.

I first looked at mail-shots in relation to burglaries as inevitably, this was the main basis around my concept/message - that the new 'places' feature advertises your current whereabouts to burglars. Alongside this, I looked into various mail-shots covering a wide variety of topics.

http://adsoftheworld.com/media/dm/adt_security_system_box

ADT Security

To encourage home-owners to install an anti-theft system, ADT hand-delivered flat boxes which would become upright and 3D when slid under the door. The cardboard box was lined with rubber bands which when released would expand, forming the 3D box. This gives the impression that someone was able to get into their home and plant this box infront of their door. This is an innovative way of advertising as it is intended to shock and therefore immediately engages the recipient.

This is similar to the previous example as it gives the same impression that someone has been able to enter the recipients house and place, in this case, a balloon without them knowing. 

http://iloapp.burosamen.nl/blog/inspiratie?Home&page=3

Mercator Insurance

Inside the envelope was a folded, life-size impression of a burglar showing how easily a burglar can enter your home. The text, in my opinion, states a similar reason in order to persuade the recipient to sign up with their company for home insurance.

http://www.behance.net/Gallery/DM-Grants/52864

http://www.behance.net/Gallery/Hello-Monday-Direct-mail-poster-(new-website)/213651

http://www.behance.net/Gallery/mailing-Peugeot-308/242889

Use of lock 

Breaking and entering

Security, privacy etc

Could incorporate a unique way of opening the envelope

http://www.behance.net/Gallery/Mailing-Marketing-Direct-Esic/296524

http://jinfei.deviantart.com/art/da-Vinci-code-direct-mail-87343091

Da Vinci Code influenced mailshot

Unique way of opening the envelope and seeing the contents

Would engage some recipients but put off others

Could relate to security issues in my concept

- Anyone can break in with the right information

http://www.flickr.com/photos/kathryn_bro/3530668805/

Visual Language - Anamorphic Illusions

I posted examples of anamorphic illusions recently therefore I will re-post some of these as we created anamorphic text in today's visual language session. They are images that can only be truly appreciated from a certain vantage point. 

http://www.typographyserved.com/Gallery/Anamorphic_Helvetica/330746

http://designtaxi.com/news/32655/Anamorphic-Typography-Plays-with-Architecture/

Visual Literacy

Example of a visual synecdoche, metaphor and metonym (Liverpool):