Minimalist effect in a maximalist market
Brilliant concept by Mehmet Gozetlik where he has deconstructed brand packaging to its most minimal form by stripping the design of its decorative or colourful elements. In most cases, the third variation is the one I believe works most effectively as although it still retains an element of the brand (in the form of a logo), it still has a clean and minimal aesthetic which he achieves moreso in the 4th variation.
Source: a2591.com
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