Tie napkin
Simple, clever design using just one colour (more than one within other designs but the concept is clear enough with just a solid black). Should we feature imagery within ours? Or copy? Or both? Although there is a novelty element, the napkin is still functional.
Keyboard
A fold out napkin that covers the area of a computer keyboard - for keeping the keys away from dust and dirt as opposed to wiping your mouth after a meal.
Source: todayandtomorrow.net
Napkin notebook
A napkin always comes in handy when you quickly need to jot down an idea. This concept plays with this problem by having several napkins attached through a ring binder. We could use a similar concept for Graze as we are primarily aiming the product at young professionals in a workplace.
Source: ibelieveinadv.com
Origami
Napkins with printed instructions on how to create your own origami figure. Again, this is a fun, novelty concept that keeps the user engaged. Do we simply keep the napkin functional (in its simplest form) or add a unique twist with additional functionalities?
Source: spinninghat.com
Brooklyn Fare
Mucca Designs created the following napkin design as part of their brand identity for BrooklynFare - a full-service gourmet grocer. The tone of voice is light hearted, witty and engaging and therefore adds a more personal aspect to the brand as a whole. The copy is concise, makes you laugh and the contrast between black and the recycled nature of the material creates immediate impact.
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