All About Tea
The designer has used a stripped-back aesthetic by using a monochrome colour scheme with mechanical type, typical of 'warehouse' packaging. The designer explains: "This (font choice) reflects the uniform spacing of the mark as well as referencing the utilitarian infographics associated with import and export. The typeface strengthens the ideas behind the metronomic process of the company’s offer."
Source: http://fontsinuse.com/all-about-tea/
Waitrose food packaging
Despite the unappetising product, the aesthetic connotes the opposite - in effect, it does what it says on the tin. The uniform nature of the photography reflects the minimal, sans-serif type.
Source: swiss-miss.com
Saxton Cider
This packaging for Saxton Cider has a clear focus on the core ingredients - apples and pears. The labels give the impression the fruit is inside the bottle, referencing the fact the produce is fresh. This is reinforced by the clean, sans-serif type and the minimal aesthetic.
Source: supply.net.nz
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