Design Context: No News is Good News Part 2

For the second part of the brief, I found several examples of existing creative mail shots for other brands and companies. I did not want the design to consist solely of an envelope and one sheet insert but instead had an innovative factor which made it unique. This would not only convey the intended message effectively but also engaged and enticed the recipient into reading more and finding out more information.

I first looked at mail-shots in relation to burglaries as inevitably, this was the main basis around my concept/message - that the new 'places' feature advertises your current whereabouts to burglars. Alongside this, I looked into various mail-shots covering a wide variety of topics.

http://adsoftheworld.com/media/dm/adt_security_system_box

ADT Security

To encourage home-owners to install an anti-theft system, ADT hand-delivered flat boxes which would become upright and 3D when slid under the door. The cardboard box was lined with rubber bands which when released would expand, forming the 3D box. This gives the impression that someone was able to get into their home and plant this box infront of their door. This is an innovative way of advertising as it is intended to shock and therefore immediately engages the recipient.

This is similar to the previous example as it gives the same impression that someone has been able to enter the recipients house and place, in this case, a balloon without them knowing.

http://iloapp.burosamen.nl/blog/inspiratie?Home&page=3

Mercator Insurance

Inside the envelope was a folded, life-size impression of a burglar showing how easily a burglar can enter your home. The text, in my opinion, states a similar reason in order to persuade the recipient to sign up with their company for home insurance.