Brief 3 - Bella Type Specimen

Bella is a typeface by Face37, designed in the classical French Didot style but with a contemporary geometrical twist. They devised a limit run (250) type specimen booklet which they are currently selling on their online shop. Bound with black loop stitches, the publication is minimal in its form and layout but lets the type become the main focus — this is something we intend to look at with our own fonts in the collaboration type project.

Source: face37.com

Brief 4 - Iconography

Bond Agency devised this branding and signage system for Aschan Deli in Finland. The symbol representations of the food and drink are used throughout the identity and are formed through simple line work. The iconography is fresh and modern and although appear very geometric due to the structured line work, they are well balanced with the subtle curves — wine glass, steam etc.

Source: bond.fi

Brief 2 - Carriageworks

I am now about to start the layout design for my film magazine so thought it would be useful to source some references. I instantly remembered the work by John Barton for the Carriageworks — an event where the cinema screened all of the "Oscar for the Best Picture" nominations. He created the tickets as well as a publication, outlining the film and any relevant information. The layout is clean yet the spot colour is striking.

Source: johnbarton.co.uk

Brief 4 - Afterhours campaign

Sumo created this campaign for the National History Museum that combined all of their adult evening events into one united brand. Their primary focus was to ultimately make it easier for visitors to understand due to the abundant of events on offer. The subtle type treatment does not overpower the imagery and creates a flexible mark that could be applied to a range of promotional media. Seeing a campaign like this translated through the entire museum gives me inspiration for my own campaign — ensuring the brand is uniform yet engaging.

Source: sumodesign.co.uk

 

 

 

Brief 4 - Surry Hills Library

The Surry Hills Library is an eco-sustainable building with the highest efficiency rating of any government building in Sydney. Collider were commissioned to create the principle signage and ultimately created something permanent. Each module block not only contains the relevant information, but the way it protrudes indicates the direction you need to follow — very clever.

I love how unique and extraordinary this signage application is; I've never seen anything like this before and although never feasible for a museum such as Warrington Museum, it is definitely worth taking into consideration how the wayfinding would be produced and applied.

Source: graphicambient.com

Brief 4 - Bristol Museum

Cartiledge Levine were commissioned to design and implement a signage and wayfinding system for Bristol Museum, a museum that is housed in one of the UK's finest Edwardian baroque buildings. To avoid adhering any material to the listed building stonework, they used painted timber panels which simply leant against the wall and in turn creates a visually interesting juxtaposition against the traditional Edwardian interior and even the collections themselves. Just using block colour is an immediate identifier to signage and way finding in a building full of historic artwork and collections.

Source: cartlidgelevene.co.uk

Brief 4 - Polziom 511

Jarek Kowalczyk was commissioned to devise a signage system and identity for Poliziom 511, a contemporary design hotel and bar. The hotel encourages various forms of artistic expression from music to fashion and is reflected in the exceptional architecture throughout the space. The icons are beautifully designed and compliment the type brilliantly.

The stripped back and minimal aesthetic goes hand-in-hand with its surroundings — I love this identity. For my warrington museum brief, its aesthetic may be too simplistic and contemporary (as I intend to target it towards children as well as adults) but is definitely a huge inspiration.

Source: jarekkowalczyk.info