Task 2 - Information & Wayfinding

CMYK

Pick Me Up

Exhibition graphics, invitation and brochure for an annual exhibition entitled 'Pick Me Up'. The designer has achieved a striking colour scheme through the use of CMYK and printing on card stock. The geometric shapes are referenced throughout and provides a clear and distinguished identity.

Source: nodaysoff.com

Political Cycles

Clear, concise infographics printed on white stock and bound into a small, square format book. The colours compliment each other well and form a neat and professional aesthetic. The information is easy to digest due to the minimal composition and subdued colours.

Source: matthew-hancock.co.uk

Spot Colour

Andy Warhol Exhibition

Andy Warhol relied a great deal on repetition in his work, and helped to democratize art by “mass producing” much of his work in his Silver Factory. The designer wanted to replicate this idea of mass production in the graphic title that is situated just outside the exhibition. Visitors can take a part of the exhibition home with them by removing one of the thousands of sheets.

3 spot colours were used. 200 sheets per pad.

Source: underconsideration.com

Exploradonia

Just 2 spot colours (on white stock) were used to create this minimal, illustrative map in editorial form. The information is clear and concise and areas are indicated through simple icon illustrations. Although not as detailed as conventional maps, the information is easier to digest due to the stripped back aesthetic.

Source: behance.net

Monochrome

Adidas Laces signage

Rather than using conventional signage, room numbers are printed onto large 3D type (INFOPOINT) displayed in the entrance of the building. Although the costs would be high, it immediately creates interest. 

Source: uebele.com

Museu de Ciències Natural

This signage for Museu de Ciències Natural uses minimal icon illustrations to show the whereabouts of various facilities. In some areas, there is no need for text as the icons are clear and easy to distinguish - the directions are simply indicated by an arrow. White on black creates a professional and sleek aesthetic.

Source: jordihuaman.com

Task 2 - Publishing & Editorial

CMYK

Greenstone Energy

The earthy tones, full page photographs and white text provides a crisp and vivid aesthetic. 

Source: bestawards.co.nz

USA Magazine

A creative concept of photographing white, paper sculptures against coloured backdrops works extremely well in this editorial design by Jessica Walsh. The type has a uniform structure and replicates the aesthetic of the photographs. Various colours are used throughout the magazine.

Source: jessicawalsh.com/

Process Journal: Edition Five

Size: 96pp 300mm x 218mm   

Production Process: 4 Colour Process Plus PMS 876U  

Source: publishedbyprocess.com

Spot colour

Esquire - Manual for a stylish life

Source: septemberindustry.co.uk

Boxing Poster

Old school boxing poster design using 2 spot colours - most probably screen printed. Varying sized sans-serif fonts and alternating changes in colour distinguishes and separates the vast amount of text.

Source: tumblr

No. Zine

32 pages 

148 x 210mm 

200gsm cover 

100gsm pages 

2 colours 

Edition of 500

Source: nozine.com/

Monochrome

Still Vast Reserves

Source: http://www.septemberindustry.co.uk/fabio-ongarato-design/

Task 2 - Branding & Identity

CMYK


Spot Colour


Immerse

Modern and contemporary identity for Immerse using just 1 spot colour which is references in the stock for the mailer and the underside of the business card. The logo is minimal, solely consisting of type with an increased tracking, reflecting the limited colour scheme and overall aesthetic.

1 Degrees

1 Degrees uses a minimal aesthetic and colour scheme with the logo simply consisting of the number '1' in black and a blue circle representing the 'degrees' aspect. These colours are found throughout all of the promotional materials therefore adding consistency. The white stock highlights the vibrant colours and keeps the text clear and legible.


Source: behance.net

Monochrome

Foreign Policy Design Group

By using recycled colour paper, the designer has achieved a vivid and bold brand without the use of printed colour. The black works effectively on all colours of stock therefore keeps costs down, especially through the use of ink stamps. 

Room 11 Architects

Sophisticated and professional branding using a structured pattern design throughout the entirety of the printed materials. The monochrome colour scheme enhances this and adds a sleek and contemporary aesthetic.

Task 2 - Colour for Print

Using examples of design for branding & identity, packaging & promotion, publishing & editorial, information & wayfinding explore the following colour systems:

• CMYK (process) 
• Spot Colour (2 or more) 
• Monochrome & Tints (solid colour and half-tone) 

In order to develop a significant awareness of print production methods, you will need to identify at least 2 examples of each colour process from each of the four areas of design.  Make sure you continue to explore a range of sources and research methods and post your findings to your Design Context blog. Your posts should be supported by an appropriate level of critical analysis and reflections on why you have chosen the examples.