Monday 30 April 2012

PRD - Dalesbred

The Beautiful Meme - Dalesbred

Dalesbred are a small family firm specialising in bespoke handcrafted furniture, upholstery and soft furnishings. The Beautiful Meme devised a full brand identity and publication, with the purpose to update and refresh the existing brand. The publication really caught my eye due to its form. The heavy nature of the stock meant they had to create a sort of hinge through its binding (referencing the company itself but fundamentally for support). The subdued colours associate well with their products and along with the imagery and type, create a contemporary brand aesthetic.







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